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12 Common Misconceptions about Content Marketing @ Jeffbullas's Blog

You are producing content, so you think you are a content marketer?
Let me disappoint you: most likely you are wrong. There is much more to content marketing than producing content. A true content marketing strategy has to include concepts for content distribution, communication and interaction with the audience. You have to have a clear idea about which goals and which target group you want to reach."

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